Project Name: Intuit Investor Day 2016

Objective: Announce the upcoming investor day in a way that informs employees about the purpose in an elevator pitch that takes roughly 90 seconds.

Obstacles: Executives had scattered schedules making it difficult to film their “Elevator Pitches”.

Resources/Tools Used: Green Screen studio, Sony FS7 4K camera, Adobe After Effects, Adobe Premiere Pro.

Results: Employees engaged with the blog and video content 2x more than previous years.