Why you need to double your video production in 2023.
In October 2022, Forbes published an article claiming that social video generated 1200% more shares than text and images content combined, and that viewers retained 95% of the content compared to 10% retention of text based content. And in 2015 Cisco estimated that 80% of IP traffic would be video consumption by 2019. Facebook found that not only is video great for Ad performance, but it also has a significant impact on brand awareness and consumer's intent to purchase.
So what does that mean for your company? It means not only do you need to produce more videos, but you also need to diversify your video content. Video content is the easiest medium to digest for mobile users and should be used for:
Product Launches
Customer Testimonials
Industry Leader Insights / Community Updates
Event Coverage and Promotion
Internal / External Training
Video Advertisement
Company Culture / About Us
Trends: Videos consumed by mobile devices (2011-2014)
Happy Clients
Infor
As Senior Video Producer for the Technology Group at Infor, I am responsible for creating engaging, high quality video content for a myriad of deliverable objectives. The Technology Group is focused on bringing Artificial Intelligence, Machine Learning and other emerging technologies to the EnterpriseResource Planning Industry (ERP) and video assists in that mission by highlighting key Customer Showcases, Events and Product Demonstrations.
Circle Internet Financial
Circle approached me to design and build a capable video production team from the ground up. In 8 short months I developed processes to streamline production workflows, selected equipment ecosystems to invest in, and created an online accessible media storage server for remote workflows.
4 CEO Podcasts Filmed
Converge Internet Finance Conference:
Executive interview “Snippets”
Attendee interview “Snippets”
Day 1 highlight video - released same day
Day 2 highlight video - released same day
Day 3 highlight video - released same day
Convention overview highlight - released following week
Results:
An increase in organic video impressions by 7650% week over week, compared to previous week
93k total organic impressions on Twitter
46.8k total organic impressions on Linkedin
23.9k total organic impressions on Instagram and Facebook
Redis Labs
As a Senior Video Producer & Director at Redis Labs I have focused on balancing budget and production values to accomplish high quality video speed and efficiency. As part of our Education Team, our team's mission is to educate developers about our product while also enabling the sales, marketing and recruiting teams.
Founded Redis University - over five 4-6 week classes given FREE to the pubic
Filmed and Edited Weekly Explainer videos to teach short developer focused concepts.
Directed and Produced global marketing case studies
Directed multiple teams to produce content for annual
Intuit
As a Senior Specialist at Intuit I focused on Shooting and Editing as part of Intuit's Media Lab. Our team's mission as being storytellers was to advance Intuit’s corporate reputation and business objectives through the use of video and images. I was the primary point of contact for shooting and editing video for corporate communications at Intuit.
Filmed CEO and other Executives to promote events
Edited fun pieces that allowed employees to get to know their direct reports better with no budget
Helped film live-broadcasts over youtube
Supported events in NYC, LA and Mountain View
Facebook's video content strategy is bold and diverse, using video as often as possible. Projects I have been fortunate to work on with Facebook include:
Lean-In-Live with Sheryl Sandberg
Black History Month with Black@Facebook
Prime Minister of India - Modi Visit
Instagram's 5th Birthday
HackerRank
HackerRank uses video to promote and highlight the success of their clients, which drives potential new clients to their website.
International Success with VMWare
Partnering with SF Based Zenefits
Success with Career Cup
GreenPark
Greenpark Homes in Central California focus on using modern green technologies to increase home value while helping home owners save money on utility expenses.
DJI Phantom Drone 3 - 30fps
Hyker App
Hyker App aims to use video to encourage more adoption for their hiking and outdoor exploration based app.
Product highlight based videos
Motion-graphics highlights the tracking and app functionality
Video animated and edited in 4 days - start to finish
Qeople
Qeople is a senior level recruiting solution that required high quality videography to really showcase their top talent.
Interviews that highlighted the skills their executives possess
Lighting and DSLR camera work in close spaces
Fast turn around of 2 days per interview